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Animatronic Lions and Tigers and Bears … Oh My!

August 28th, 2008

WowWee Alive™ Cubs Create Realistic and Interactive Playtime Experience

HONG KONG - August 2008 - From the snowy peaks of the Himalayas to the sweltering plains of Africa, WowWee, an Optimal Group company (NASDAQ:OPMR), has scoured the corners of the Earth in search of inspiration for their newest line of animatronic playmates. The WowWee Alive™ Cubs are life-like, huggable baby animals that feature plush bodies and animated facial and vocal expressions triggered by users' touch. Forget trudging through a bamboo jungle or embarking on a safari to catch a glimpse of these wild animals -- now, children and animal-lovers alike can nurture a lovable WowWee Alive Lion Cub, Panda Cub, Polar Bear Cub, and White Tiger Cub in their very own living rooms.

Requiring no cleanup or food - only love and attention - the WowWee Alive Cubs are the perfect snuggle buddies and well-mannered household pets. Complete with adoption papers ready for signing, these plush, cuddle-companions are interactive playmates offering the realistic experience of caring for a baby animal. Ideal for long road trips, show and tell at school, and imaginative rainy day play, the cubs are ready for daytime recreation, nighttime sleep, and the occasional afternoon nap. Responding to their owner's affection via two touch sensors, the WowWee Alive Cub responses include yelps, growls and mews, moving lips and blinking eyes. Scratching or petting the cub's head or back will trigger him to purr with delight. Tilt sensors also enable the cubs to react when they're repeatedly turned over - and they may not always like it!

Inside the WowWee Alive Cub belly is an easily accessible battery compartment and power switch. Using the power switch located on the cub's right ear, the cub's volume can be toggled between low and high. If a cub is left unattended for five minutes he will enter Sleep Mode, during which he will purr or snore peacefully for an additional five minutes before powering down to conserve batteries. A gentle touch to the head, back, or ears will awaken the WowWee Alive Cub from its slumber. Slow movements or decreased volume levels indicate that the batteries are in need of replacing.

The WowWee Alive Lion Cub, Panda Cub, Polar Bear Cub, and White Tiger Cub are available at major retailers nationwide including Kmart, Discovery Store, Toys "R" Us, Target.com, Wal-Mart.com, Amazon.com, and WowWeeStore.com for the approximate retail price of $59.99. The WowWee Alive Cubs are appropriate for ages 3 years and up, come with a set of adoption papers, feature fun facts about each animal on the packaging, and include four "AA" batteries.

About WowWee

WowWee, an Optimal Group company, is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. The WowWee group of companies maintains operations in Hong Kong, La Jolla, California and Montreal, Quebec.

For more information, please visit the Company's web site at www.wowwee.com.

Media Contacts

Mike Rush
360 Public Relations
617-585-5792
mrush@360publicrelations.com
Stacey Clement
360 Public Relations
617-585-5774
sclement@360publicrelations.com