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WowWee News

ARK Music Factory Teen Protege Lexi St. George Stars in New Paper Jamz Pro Microphone Commercial!

July 12th, 2011

HOLLYWOOD, Calif., July 12, 2011 /PRNewswire/ -- ABC's Good Morning America and Ark Music Factory's teen protege Lexi St. George, who GMA launched on its "One Week to Hit it Big: Pop Star" series, has landed her first commercial deal. The Palmdale, CA teen will appear in TV ads for WowWee's Paper Jamz Pro Jam Series Microphone. The ads feature Lexi and her debut single and video "Dancing to the Rhythm."

Lexi St. George in the Paper Jamz Pro Mic Commercial Shoot

"We were impressed by Lexi's talent, her sincerity, innocence and her fresh, wholesome approach as she's been catapulted up the star ladder," says Marc Rosenberg, Spokesman of WowWee USA, Inc. "She's ideal for the new Paper Jamz line—a girl who nurtured her dream from singing with a hairbrush to a national TV debut." WowWee will support the Paper Jams Pro Jam Series Microphone with a multi-million dollar marketing campaign.

"I'm speechless with gratitude," Lexi adds. "This whole experience has been so overwhelming and humbling. I thank WowWee for choosing me and am looking forward to making my commercial debut with the Paper Jamz Pro Series Mic!"

The Paper Jamz Pro Series Microphone helps kids of all ages sing like a pro. Users transfer popular tunes—hundreds to choose from today directly—from their existing music files onto their Pro Microphones. Onboard controls offer the vocalist "perfect pitch," chorus, harmony, vibrato and other vocal effects, which are played back through the Mic's own speaker. The Paper Jamz Pro Series Microphone MSRP is $29.99 and is available at Wal-Mart now, and other stores such as Target, Toys R US and Kmart later this month.

WowWee's Paper Jamz guitar was one of the world's most popular toy debuts last year, selling over 4 million units worldwide and delighting kids and adults around the globe.

Ark Music Factory and Good Morning America recently embarked on a campaign to find, develop and deliver a hidden pop music talent—in one week—and chose Lexi after an exhaustive search. GMA hosted the world premiere of Lexi's debut video, "Dancing to the Rhythm," June 30, http://abcnews.go.com/GMA. The video is also featured on Ark Music Factory's website and is blowing up on YouTube. http://www.youtube.com/watch?v=9UCdcW0RgII

Credits: Photo: Randall Michelson http://webpictures.emgpr.com/Ark%20Music/_RMP9878BB%20mic%20low.jpg

Styled by Avo Yermagyan www.avoyermagyan.com

Media Contacts: PMG; +1.323.337.9042 Henry Eshelman; Marilynne Mungovan heshelman@platformgrp.com ; mmungovan@platformgrp.com