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Cinemin Swivel™ Packs Big Screen-Ready Movies in Your Pocket

November 16th, 2009

iPod®-Compatible Pico Projector Now Available at Brookstone and Amazon.com

HONG KONG – November 16, 2009 – Remember a decade ago when carrying around a boombox on your shoulder was considered “portable” and “car phones” were the size of bricks? Bigger isn’t always better, particularly when it comes to technology. With the new Cinemin Swivel pico projector, you can have the best of both worlds – a tiny gadget that delivers one big picture. Packed into the size of a candy bar, the Cinemin Swivel harnesses the same DLP® technology commonly found in high-definition TVs. The Cinemin Swivel is available this month at Brookstone stores and Amazon.com for the retail price of $299.99.

Connect to your favorite mobile device -- iPhone™, iPod, video game console, digital camera, portable DVD player – and share media with anyone, any time, anywhere, including TV shows on the bedroom ceiling, foreign cinema in the backyard, YouTube on a subway wall, vacation photos on an airplane tray table, or psychedelic graphics on the dance floor. Designed by WowWee Technologies™ and powered by Texas Instruments’ DLP technology, the Cinemin Swivel features a unique adjustable 90-degree hinge for ceiling projection. The lightweight device also sports full volume control, an audio jack for a headset or speakers, and an impressive battery life with over two hours of juice – long enough to watch a full-length flick.

“Projection is at the core of what I do. I’m not simply casting my drawings on the dance floor, but rather reacting to the music, dancers and the moment,” said New York-based Shantell Martin, named one of the top 10 VJs in the world by DJ Mag. “Devices like the Cinemin are ideal – small yet powerful, and stylish.”

“TVs are old school. Now with my Cinemin I can travel and watch movies on the ceiling while in bed,” said Sid-Z from the Montreal-based pop rock band Creature. “I'll never turn on a hotel TV again.”

The Cinemin Swivel debuted in January at the Consumer Electronics Show and was one of the latest featured projection devices this summer at the 2009 Digital Graffiti Festival. Filmmakers, musicians, and animators transformed the town of Alys Beach, FL into a living work of art at the digital graffiti festival through a variety of projected mediums including photography and animation. Recently called “easily the coolest new thing…since the iPhone” by The New York Times, the category of pico projection is making waves industry-wide.

The Cinemin Swivel from WowWee Technologies is available at such major retailers nationwide as Brookstone and Amazon.com as well as from Target’s Red Hot Shop, Hammacher Schlemmer, Frontgate, and Airport Wireless for the retail price of $299.99, and includes connectors and cables, an A/C battery charger with international adaptors, and a stylish padded carrying pouch.

Cinemin Swivel Technical Specifications:

  • HVGA (480 x 320 resolution)
  • 3:2 aspect ratio
  • 8 ANSI lumens (brightness)
  • Contrast ratio of 1000:1
  • Maximum image size of 60in (1.5m) diagonal in a dim or dark room
  • Viewable range of 5in to 81in (12cm to 2m)
  • Reverse feature which allows back-projection
  • Manual focus wheel
  • 0.5 watt mono audio speaker with adjustable volume
  • 90-degree hinge
  • Rechargeable Lithium-Ion battery
  • Around 140 minutes per charge
  • Weighs < 170 grams (with battery)


For more information and special offers, visit www.cinemin.tv. Follow @cinemin on Twitter or visit the Cinemin YouTube channel at www.youtube.com/cineminpico.


About WowWee

WowWee, an Optimal Group company (NASDAQ:OPMR), is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. The WowWee group of companies maintains operations in Hong Kong, Carlsbad, California; Brussels, Belgium; and Montreal, Quebec.

For more information, please visit the Company's web site at www.wowwee.com.


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360 Public Relations
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Stacey Clement
360 Public Relations
617-585-5774
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