June 30th, 2011
... It's a formula that has worked for them in the past.
Last Christmas, Paper Jamz stood out as one of a handful of really hot toys. The product line featured cardboard-thin guitars, drum sets and amplifers with touch sensors that allowed kids and adults to either play along with a pre-loaded song or freestyle on their own.
The product's price as well as its novel look and feel helped win it numerous fans. All the while, WowWee grabbed more store shelf space—a sure sign of its success.