Thumbs up, Throw Down: Think Wow Toys Poised for World Domination with New Thumb Wrestling Federation Line

June 1st, 2009

Toy Company Enters Ring with Hit Cartoon Network Show

NEW YORK – May 29, 2009 – Think Wow Toys, a division of WowWee USA Inc., today announced the lead items in its new Thumb Wrestling Federation: TWF product line, a wacky collection of thumbtastic figures, plastic play sets, and trading cards based on the action-packed show’s zany contestants. Available this fall, the line will land a piledriver at retail with super soft character thumb-puppets, a wrestling ring with padded thumb holes, and a champion display case sold separately and as deluxe sets. As a toy licensee, Think Wow Toys will have worldwide marketing and distribution rights, excluding the United Kingdom. The company will launch the TWF line with an aggressive fall media, promotion and grassroots marketing effort that will include television and internet components, and regional thumb wrestling competitions which will culminate with the selection of a national winner in spring 2010.

• TWF Whammers – The TWF Whammers are plush bean bags that shout three different intimidating smash attack phrases when they are "whammed," "smashed" or "slammed." The TWF Whammers are available in six characters, including Vini Vidi Victory of the "Mighty Dexteras" and Senator Skull of the evil "Sinistras." Available for $5.99.
• TWF Thumb Wrestler 2-Pack & Single Pack Thumb Masks – Collect all the TWF characters thumb-puppets with either the TWF Single Pack Thumb Masks or Thumb Wrestler 2-Pack, ready for thumb-to-thumb competition upon opening. Each features super soft thumb masks, which resemble the masks featured on the show, and a trading card representing the likes of TWF characters and such classic matches as The Big Time vs. Hometown Huck. Singles available for $2.99 and 2-packs available for $4.99.
• TWF Wrestling Ring with Padded Thumb Holes – Now action-packed matches can be played out in a real wrestling ring, keeping the competition fair and square and within boundaries. The TWF Wrestling Ring features padded thumb holes to protect from calluses brought on by too many suplexes. Available for $6.99 and comes in two styles: the Dextera ring and the Sinestra ring.
• TWF Royal Thumble Wrestling Match set – The mega-TWF Thumble Wrestling Match Set features 6 wrestler thumb puppets – 3 "Mighty Dexteras" and 3 evil "Sinistras" – a wrestling ring, and a championship belt to be battled over. Available for $12.99.
• TWF Champion Display case – The sturdy TWF Champion Display Case allows for 12 glorified champions to take the center stage. Sorry losers, the drawer in the base is for the 12 who get eliminated. Available for $9.99.
• TWF Announcer Booth – With the TWF Announcer Booth featuring Dick Thompson and retired TWF wrestler Colonel Cossack, get in on the action by hosting TWF bouts! Stage a duel in front of the booth and a motion sensor activates commentary from the announcer booth. The announcers speak 21 different phrases. Available for $9.99.

Talking action figures, more thumb masks, and large plush Thumb Wrestling Federation collectibles will also be available next spring.

The Thumb Wrestling Federation TV series launched in the U.S. on Cartoon Network, Monday through Friday afternoons from 3:00 to 5:00 p.m. EST, as part of a "Thumbtastic Afterschool Event" and more recently airs Saturday mornings from 8:00 a.m. to 12:00 p.m. EST as part of the "Saturday Crush Zone." The live-action wrestling bouts, which are hosted by thumb commentators, Dick Thompson and retired TWF wrestler Colonel Cossack, have continued to build a strong following of boys 6-11.

TWF is produced by Animation Collective, and Al Ovadia & Associates serves as worldwide licensing agent.

About Think Wow Toys

Think Wow Toys a division of WowWee USA, Inc., is based in New York City. Founded in 2006 by toy industry veteran, Scott Bachrach, and acquired by WowWee in 2008, Think Wow Toys works with the world's leading children's entertainment brands to create cutting edge, licensed products for boys and girls, ages 4-12.

About Thumb Wrestling Federation: TWF

TWF features hilarious, action-packed bouts of thumb wrestling between truly zany contestants. The short-format segments include three-and-a-half-minute thumb wrestling matches, one-minute wrestler bios and 45-second gags. The competition revolves around 56 original characters who fight for two teams – the "Mighty Dexteras" and the evil "Sinistras" – in a match-up of good versus evil. For more about TWF, visit http://www.thumbwrestlingfederation.com.

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