June 1st, 2009
Toy Company Enters Ring with Hit Cartoon Network Show
NEW YORK – May 29, 2009 – Think Wow Toys, a division of WowWee USA Inc., today announced the lead items in its new Thumb Wrestling Federation: TWF product line, a wacky collection of thumbtastic figures, plastic play sets, and trading cards based on the action-packed show’s zany contestants. Available this fall, the line will land a piledriver at retail with super soft character thumb-puppets, a wrestling ring with padded thumb holes, and a champion display case sold separately and as deluxe sets. As a toy licensee, Think Wow Toys will have worldwide marketing and distribution rights, excluding the United Kingdom. The company will launch the TWF line with an aggressive fall media, promotion and grassroots marketing effort that will include television and internet components, and regional thumb wrestling competitions which will culminate with the selection of a national winner in spring 2010.
Talking action figures, more thumb masks, and large plush Thumb Wrestling Federation collectibles will also be available next spring.
The Thumb Wrestling Federation TV series launched in the U.S. on Cartoon Network, Monday through Friday afternoons from 3:00 to 5:00 p.m. EST, as part of a "Thumbtastic Afterschool Event" and more recently airs Saturday mornings from 8:00 a.m. to 12:00 p.m. EST as part of the "Saturday Crush Zone." The live-action wrestling bouts, which are hosted by thumb commentators, Dick Thompson and retired TWF wrestler Colonel Cossack, have continued to build a strong following of boys 6-11.
TWF is produced by Animation Collective, and Al Ovadia & Associates serves as worldwide licensing agent.
About Think Wow Toys
Think Wow Toys a division of WowWee USA, Inc., is based in New York City. Founded in 2006 by toy industry veteran, Scott Bachrach, and acquired by WowWee in 2008, Think Wow Toys works with the world's leading children's entertainment brands to create cutting edge, licensed products for boys and girls, ages 4-12.
About Thumb Wrestling Federation: TWF
TWF features hilarious, action-packed bouts of thumb wrestling between truly zany contestants. The short-format segments include three-and-a-half-minute thumb wrestling matches, one-minute wrestler bios and 45-second gags. The competition revolves around 56 original characters who fight for two teams – the "Mighty Dexteras" and the evil "Sinistras" – in a match-up of good versus evil. For more about TWF, visit http://www.thumbwrestlingfederation.com.
360 Public Relations
360 Public Relations