May 28th, 2008
Granted Worldwide Rights to FOX Sports Robot License
HONG KONG - May 28, 2008 - WowWee Group Limited, an Optimal Group company (NASDAQ: OPMR), today announced that it has been granted worldwide rights to market the FOX Sports Robot, which appears during NFL on FOX game broadcasts. Through a licensing agreement with Twentieth Century Fox Licensing and Merchandising, a division of 20th Century Fox Television, WowWee will develop and market robotic figures and electronic accessories based upon the FOX Sports Robot, the recognized and celebrated icon of America's favorite spectator sport. WowWee's FOX Sports Robot merchandise will launch in 2009.
In 2007, FOX Sports and Twentieth Century Fox Licensing and Merchandising launched a licensing program around the FOX Sports Robot, the first initiatives of which were an on-air "Name the Robot" promotion and an Emmy-nominated 3D-CG show opener for the FOX's Super Bowl XLII broadcast.
"The FOX Sports Robot has evolved into a fan-favorite that is resonating with avid sports fans of every demographic around the nation. We are excited about our alliance with WowWee who are industry innovators and who share our passion for our treasured mascot" stated Michael Peikoff, Senior-Vice President, 20th Century Fox Licensing and Merchandising.
WowWee is well known for the Robosapien™ robot, the world's first commercially-available biomorphic robot with global sales of more than 5 million units. FOX Sports Robot fans eager to scope out the latest in the WowWee Robotics™ line can visit www.WowWee.com, which now features the RS Tri-Bot™ robot, a three-wheeled personality-packed companion launching this summer.
About Twentieth Century Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
About FOX Sports
As America's top-rated network for sports for the 11th-straight year (1997-2007), FOX Sports boasts rights agreements with each of the nation's highest-rated sports. FOX Sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating League Championship Series and World Series (2007-2013); the National Football League's NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR's Sprint Cup racing from February through May, including the Daytona 500 (2007-2014); the Bowl Championship Series, featuring the Tostitos Fiesta Bowl, FedEx Orange Bowl, Allstate Sugar Bowl from 2007 through 2010 and the BCS National Championship Game from 2007 through 2009; and the AT&T Cotton Bowl Classic. Since its inception in 1994, FOX Sports has earned 76 Emmy Awards for production excellence. David Hill and Ed Goren are the Executive Producers of FOX Sports.
WowWee, an Optimal Group company, is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. The WowWee group of companies maintains operations in Hong Kong, La Jolla, California and Montreal, Quebec.
For more information, please visit the Company's web site at www.wowwee.com.
360 Public Relations
360 Public Relations